Instant Color

$12.99
$10
$12.99
$10
$12.99
$10
$12.99
$10
$12.99
$10
$12.99
$10
$12.99
$10
$12.99
$10
$12.99
$10
$10
Brite Pastel Purple Instant Color transforms your hair into a soft and bright pastel purple for dreamy locks.
A soft and bright pastel purple for dreamy locks. This colour works best on light hair.
Brite Purple Instant Color transforms your hair into a vibrant purple haze.
Brite Pastel Pink Instant Color transforms your hair into a soft pastel pink for fairy floss locks.
A soft pastel pink for fairy floss locks. This colour works best on light hair.
Brite Pink Instant Color transforms your hair into a vibrant pink that packs a punch.
A vibrant pink that packs a punch. Packed with strong colour pigment so it works well on both light and dark hair.
Brite Blue Instant Color transforms your hair into vibrant blue hues.
A vibrant blue with extra wow factor. Packed with strong colour pigment so it works well on both light and dark hair.
Brite Red Instant Color transforms your hair into a vibrant, fiery red.
Brite Rose Instant Color will transform your hair with a rosy glow.
A subtle pastel rose for gorgeous colour. This colour works best on light hair.
Brite Turquoise Instant Color will transform your hair with turquoise to turn heads.
A vibrant turquoise for show stopping hair.
Brite Silver Instant Color will transform your hair into stunning silver.
A pastel silver to have you gleaming. This colour works best on light hair.
Brite Pastel Blue Instant Color transforms your hair into a soft and bright pastel blue for dreamy locks.
Color:
Size
Description

Brite Pastel Purple Instant Color Moisturizing Hair Color transforms your hair into a soft and bright pastel purple for dreamy locks. 

Best results on very light (white) blonde or pre-lightened hair. 

This is a semi-permanent direct dye, so it does not develop like a permanent hair color. What you see is what you get! 

You can mix with other BRITE Semi-Permanent Colors to create your own custom shade. 

Mix with conditioner to create lighter pastel colors.

Express yourself through colour.

Transform your hair with colour that lasts 5-30 washes.

The hydrating formula conditions as it colours, leaving your hair silky smooth.

Brite Purple Instant Color Moisturizing Hair Color transforms your hair into a vibrant purple haze. 

Best results on very light (white) blonde or pre-lightened hair. This is a semi-permanent direct dye, so it does not develop like a permanent hair color. What you see is what you get! 

You can mix with other BRITE Semi-Permanent Colors to create your own custom shade. 

Mix with conditioner to create lighter pastel colors.

Brite Pastel Pink Instant Color Moisturizing Hair Color transforms your hair into a soft pastel pink for fairy floss locks. 

Best results on very light (white) blonde or pre-lightened hair. 

This is a semi-permanent direct dye, so it does not develop like a permanent hair color. What you see is what you get! 

You can mix with other BRITE Semi-Permanent Colors to create your own custom shade. 

Mix with conditioner to create lighter pastel colors.

Express yourself through colour.

Transform your hair with colour that lasts 5-30 washes.

The hydrating formula conditions as it colours, leaving your hair silky smooth.

Brite Pink Instant Color Moisturizing Hair Color transforms your hair into a vibrant pink that packs a punch. 

Best results on very light (white) blonde or pre-lightened hair. 

This is a semi-permanent direct dye, so it does not develop like a permanent hair color. What you see is what you get! 

You can mix with other BRITE Semi-Permanent Colors to create your own custom shade. 

Mix with conditioner to create lighter pastel colors.

Express yourself through colour.

Transform your hair with colour that lasts 5-30 washes.

The hydrating formula conditions as it colours, leaving your hair silky smooth.

Brite Blue Instant Color Moisturizing Hair Color transforms your hair into vibrant blue hues.

Best results on very light (white) blonde or pre-lightened hair. 

This is a semi-permanent direct dye, so it does not develop like a permanent hair color. What you see is what you get! 

You can mix with other BRITE Semi-Permanent Colors to create your own custom shade. 

Mix with conditioner to create lighter pastel colors.

Express yourself through colour.

Transform your hair with colour that lasts 5-30 washes.

The hydrating formula conditions as it colours, leaving your hair silky smooth.

Brite Red Instant Color Moisturizing Hair Color transforms your hair into a vibrant, fiery red. 

Best results on very light (white) blonde or pre-lightened hair. 

This is a semi-permanent direct dye, so it does not develop like a permanent hair color. What you see is what you get! 

You can mix with other BRITE Semi-Permanent Colors to create your own custom shade. 

Mix with conditioner to create lighter pastel colors.

Express yourself through colour.

Transform your hair with colour that lasts 5-30 washes.

The hydrating formula conditions as it colours, leaving your hair silky smooth.

Brite Rose Instant Color Moisturizing Hair Color will transform your hair with a rosy glow. 

Best results on very light (white) blonde or pre-lightened hair. 

This is a semi-permanent direct dye, so it does not develop like a permanent hair color. What you see is what you get! 

You can mix with other BRITE Semi-Permanent Colors to create your own custom shade. 

Mix with conditioner to create lighter pastel colors.

Express yourself through colour.

Transform your hair with colour that lasts 5-30 washes.

The hydrating formula conditions as it colours, leaving your hair silky smooth.

Brite Turquoise Instant Color Moisturizing Hair Color will transform your hair with turquoise to turn heads. 

Best results on very light (white) blonde or pre-lightened hair. 

This is a semi-permanent direct dye, so it does not develop like a permanent hair color. What you see is what you get! 

You can mix with other BRITE Semi-Permanent Colors to create your own custom shade. 

Mix with conditioner to create lighter pastel colors.

Express yourself through colour.

Transform your hair with colour that lasts 5-30 washes.

The hydrating formula conditions as it colours, leaving your hair silky smooth.

Brite Silver Instant Color Moisturizing Hair Color will transform your hair into stunning silver. 

Best results on very light (white) blonde or pre-lightened hair. 

This is a semi-permanent direct dye, so it does not develop like a permanent hair color. What you see is what you get! 

You can mix with other BRITE Semi-Permanent Colors to create your own custom shade. 

Mix with conditioner to create lighter pastel colors.

Express yourself through colour.

Transform your hair with colour that lasts 5-30 washes.

The hydrating formula conditions as it colours, leaving your hair silky smooth.

Express yourself through colour.

Transform your hair with colour that lasts 5-30 washes.

The hydrating formula conditions as it colours, leaving your hair silky smooth.

How to Use
  1. Lighten (bleach hair) following the directions on the lightening kit if needed. Wait 48-72 hours to apply after lightening. 
  2. Perform a strand test to ensure you are happy with the results before a full head application. 
  3. Shampoo and dry your hair 
  4. Protect your hands with gloves and your hairline with petroleum jelly to prevent color staining. Protect clothing 
  5. Empty into a bowl and apply to your hair in downward strokes. You may want to use a tint brush. Massage into your hair to ensure even coverage. 
  6. After 10 minutes, check the color of a strand by removing excess cream. Some hair may need longer. Leaving on longer will not damage your hair, but it may increase the staying power of the color. 
  7. Rinse thoroughly with cool water until the water runs clear. It’s best to rinse hair in a basin or in a way that minimised contact with your face and body. (Do not rinse off in the shower.) Take as much care rinsing as you did during application. Please protect your hands. Dry and style your hair as usual. 
  8. The color will fade over 5 to 30 washes, depending on your hair. All hair is different and the color and fading will depend on your hair type and the condition of your hair, as well as previous colouring and treatments.

Before dyeing your hair perform a test on a small hidden section to make sure you’re happy with the results. Everyone’s hair is different so the results will vary.

  1. WASH. Shampoo and dry your hair. No need for conditioner.
  2. PROTECT. Pop on some gloves, put petroleum jelly on your hairline and cover your clothes.
  3. APPLY. Use a brush or your hands to apply the dye onto your hair. Massage it into your hair for flawless even coverage.
  4. WAIT. Check the colour after 10 minutes and see if the colour has taken. You can leave the dye longer without damaging your hair. The longer you leave it in before rinsing, the longer the colour tends to last after.
  5. RINSE. Rinse out the colour in a sink or basin.
  1. Lighten (bleach hair) following the directions on the lightening kit if needed. Wait 48-72 hours to apply after lightening. 
  2. Perform a strand test to ensure you are happy with the results before a full head application. 
  3. Shampoo and dry your hair 
  4. Protect your hands with gloves and your hairline with petroleum jelly to prevent color staining. Protect clothing 
  5. Empty into a bowl and apply to your hair in downward strokes. You may want to use a tint brush. Massage into your hair to ensure even coverage. 
  6. After 10 minutes, check the color of a strand by removing excess cream. Some hair may need longer. Leaving on longer will not damage your hair, but it may increase the staying power of the color. 
  7. Rinse thoroughly with cool water until the water runs clear. It’s best to rinse hair in a basin or in a way that minimised contact with your face and body. (Do not rinse off in the shower.) Take as much care rinsing as you did during application. Please protect your hands. Dry and style your hair as usual. 
  8. The color will fade over 5 to 30 washes, depending on your hair. All hair is different and the color and fading will depend on your hair type and the condition of your hair, as well as previous colouring and treatments.
  1. Lighten (bleach hair) following the directions on the lightening kit if needed. Wait 48-72 hours to apply after lightening. 
  2. Perform a strand test to ensure you are happy with the results before a full head application. 
  3. Shampoo and dry your hair 
  4. Protect your hands with gloves and your hairline with petroleum jelly to prevent color staining. Protect clothing 
  5. Empty into a bowl and apply to your hair in downward strokes. You may want to use a tint brush. Massage into your hair to ensure even coverage. 
  6. After 10 minutes, check the color of a strand by removing excess cream. Some hair may need longer. Leaving on longer will not damage your hair, but it may increase the staying power of the color. 
  7. Rinse thoroughly with cool water until the water runs clear. It’s best to rinse hair in a basin or in a way that minimised contact with your face and body. (Do not rinse off in the shower.) Take as much care rinsing as you did during application. Please protect your hands. Dry and style your hair as usual. 
  8. The color will fade over 5 to 30 washes, depending on your hair. All hair is different and the color and fading will depend on your hair type and the condition of your hair, as well as previous colouring and treatments.

Before dyeing your hair perform a test on a small hidden section to make sure you’re happy with the results. Everyone’s hair is different so the results will vary.

  1. WASH. Shampoo and dry your hair. No need for conditioner.
  2. PROTECT. Pop on some gloves, put petroleum jelly on your hairline and cover your clothes.
  3. APPLY. Use a brush or your hands to apply the dye onto your hair. Massage it into your hair for flawless even coverage.
  4. WAIT. Check the colour after 10 minutes and see if the colour has taken. You can leave the dye longer without damaging your hair. The longer you leave it in before rinsing, the longer the colour tends to last after.
  5. RINSE. Rinse out the colour in a sink or basin.
  1. Lighten (bleach hair) following the directions on the lightening kit if needed. Wait 48-72 hours to apply after lightening. 
  2. Perform a strand test to ensure you are happy with the results before a full head application. 
  3. Shampoo and dry your hair 
  4. Protect your hands with gloves and your hairline with petroleum jelly to prevent color staining. Protect clothing 
  5. Empty into a bowl and apply to your hair in downward strokes. You may want to use a tint brush. Massage into your hair to ensure even coverage. 
  6. After 10 minutes, check the color of a strand by removing excess cream. Some hair may need longer. Leaving on longer will not damage your hair, but it may increase the staying power of the color. 
  7. Rinse thoroughly with cool water until the water runs clear. It’s best to rinse hair in a basin or in a way that minimised contact with your face and body. (Do not rinse off in the shower.) Take as much care rinsing as you did during application. Please protect your hands. Dry and style your hair as usual. 
  8. The color will fade over 5 to 30 washes, depending on your hair. All hair is different and the color and fading will depend on your hair type and the condition of your hair, as well as previous colouring and treatments.

Before dyeing your hair perform a test on a small hidden section to make sure you’re happy with the results. Everyone’s hair is different so the results will vary.

  1. WASH. Shampoo and dry your hair. No need for conditioner.
  2. PROTECT. Pop on some gloves, put petroleum jelly on your hairline and cover your clothes.
  3. APPLY. Use a brush or your hands to apply the dye onto your hair. Massage it into your hair for flawless even coverage.
  4. WAIT. Check the colour after 10 minutes and see if the colour has taken. You can leave the dye longer without damaging your hair. The longer you leave it in before rinsing, the longer the colour tends to last after.
  5. RINSE. Rinse out the colour in a sink or basin.
  1. Lighten (bleach hair) following the directions on the lightening kit if needed. Wait 48-72 hours to apply after lightening. 
  2. Perform a strand test to ensure you are happy with the results before a full head application. 
  3. Shampoo and dry your hair 
  4. Protect your hands with gloves and your hairline with petroleum jelly to prevent color staining. Protect clothing 
  5. Empty into a bowl and apply to your hair in downward strokes. You may want to use a tint brush. Massage into your hair to ensure even coverage. 
  6. After 10 minutes, check the color of a strand by removing excess cream. Some hair may need longer. Leaving on longer will not damage your hair, but it may increase the staying power of the color. 
  7. Rinse thoroughly with cool water until the water runs clear. It’s best to rinse hair in a basin or in a way that minimised contact with your face and body. (Do not rinse off in the shower.) Take as much care rinsing as you did during application. Please protect your hands. Dry and style your hair as usual. 
  8. The color will fade over 5 to 30 washes, depending on your hair. All hair is different and the color and fading will depend on your hair type and the condition of your hair, as well as previous colouring and treatments.

Before dyeing your hair perform a test on a small hidden section to make sure you’re happy with the results. Everyone’s hair is different so the results will vary.

  1. WASH. Shampoo and dry your hair. No need for conditioner.
  2. PROTECT. Pop on some gloves, put petroleum jelly on your hairline and cover your clothes.
  3. APPLY. Use a brush or your hands to apply the dye onto your hair. Massage it into your hair for flawless even coverage.
  4. WAIT. Check the colour after 10 minutes and see if the colour has taken. You can leave the dye longer without damaging your hair. The longer you leave it in before rinsing, the longer the colour tends to last after.
  5. RINSE. Rinse out the colour in a sink or basin.
  1. Lighten (bleach hair) following the directions on the lightening kit if needed. Wait 48-72 hours to apply after lightening. 
  2. Perform a strand test to ensure you are happy with the results before a full head application. 
  3. Shampoo and dry your hair 
  4. Protect your hands with gloves and your hairline with petroleum jelly to prevent color staining. Protect clothing 
  5. Empty into a bowl and apply to your hair in downward strokes. You may want to use a tint brush. Massage into your hair to ensure even coverage. 
  6. After 10 minutes, check the color of a strand by removing excess cream. Some hair may need longer. Leaving on longer will not damage your hair, but it may increase the staying power of the color. 
  7. Rinse thoroughly with cool water until the water runs clear. It’s best to rinse hair in a basin or in a way that minimised contact with your face and body. (Do not rinse off in the shower.) Take as much care rinsing as you did during application. Please protect your hands. Dry and style your hair as usual. 
  8. The color will fade over 5 to 30 washes, depending on your hair. All hair is different and the color and fading will depend on your hair type and the condition of your hair, as well as previous colouring and treatments.

Before dyeing your hair perform a test on a small hidden section to make sure you’re happy with the results. Everyone’s hair is different so the results will vary.

  1. WASH. Shampoo and dry your hair. No need for conditioner.
  2. PROTECT. Pop on some gloves, put petroleum jelly on your hairline and cover your clothes.
  3. APPLY. Use a brush or your hands to apply the dye onto your hair. Massage it into your hair for flawless even coverage.
  4. WAIT. Check the colour after 10 minutes and see if the colour has taken. You can leave the dye longer without damaging your hair. The longer you leave it in before rinsing, the longer the colour tends to last after.
  5. RINSE. Rinse out the colour in a sink or basin.
  1. Lighten (bleach hair) following the directions on the lightening kit if needed. Wait 48-72 hours to apply after lightening. 
  2. Perform a strand test to ensure you are happy with the results before a full head application. 
  3. Shampoo and dry your hair 
  4. Protect your hands with gloves and your hairline with petroleum jelly to prevent color staining. Protect clothing 
  5. Empty into a bowl and apply to your hair in downward strokes. You may want to use a tint brush. Massage into your hair to ensure even coverage. 
  6. After 10 minutes, check the color of a strand by removing excess cream. Some hair may need longer. Leaving on longer will not damage your hair, but it may increase the staying power of the color. 
  7. Rinse thoroughly with cool water until the water runs clear. It’s best to rinse hair in a basin or in a way that minimised contact with your face and body. (Do not rinse off in the shower.) Take as much care rinsing as you did during application. Please protect your hands. Dry and style your hair as usual. 
  8. The color will fade over 5 to 30 washes, depending on your hair. All hair is different and the color and fading will depend on your hair type and the condition of your hair, as well as previous colouring and treatments.

Before dyeing your hair perform a test on a small hidden section to make sure you’re happy with the results. Everyone’s hair is different so the results will vary.

  1. WASH. Shampoo and dry your hair. No need for conditioner.
  2. PROTECT. Pop on some gloves, put petroleum jelly on your hairline and cover your clothes.
  3. APPLY. Use a brush or your hands to apply the dye onto your hair. Massage it into your hair for flawless even coverage.
  4. WAIT. Check the colour after 10 minutes and see if the colour has taken. You can leave the dye longer without damaging your hair. The longer you leave it in before rinsing, the longer the colour tends to last after.
  5. RINSE. Rinse out the colour in a sink or basin.
  1. Lighten (bleach hair) following the directions on the lightening kit if needed. Wait 48-72 hours to apply after lightening. 
  2. Perform a strand test to ensure you are happy with the results before a full head application. 
  3. Shampoo and dry your hair 
  4. Protect your hands with gloves and your hairline with petroleum jelly to prevent color staining. Protect clothing 
  5. Empty into a bowl and apply to your hair in downward strokes. You may want to use a tint brush. Massage into your hair to ensure even coverage. 
  6. After 10 minutes, check the color of a strand by removing excess cream. Some hair may need longer. Leaving on longer will not damage your hair, but it may increase the staying power of the color. 
  7. Rinse thoroughly with cool water until the water runs clear. It’s best to rinse hair in a basin or in a way that minimised contact with your face and body. (Do not rinse off in the shower.) Take as much care rinsing as you did during application. Please protect your hands. Dry and style your hair as usual. 
  8. The color will fade over 5 to 30 washes, depending on your hair. All hair is different and the color and fading will depend on your hair type and the condition of your hair, as well as previous colouring and treatments.

Before dyeing your hair perform a test on a small hidden section to make sure you’re happy with the results. Everyone’s hair is different so the results will vary.

  1. WASH. Shampoo and dry your hair. No need for conditioner.
  2. PROTECT. Pop on some gloves, put petroleum jelly on your hairline and cover your clothes.
  3. APPLY. Use a brush or your hands to apply the dye onto your hair. Massage it into your hair for flawless even coverage.
  4. WAIT. Check the colour after 10 minutes and see if the colour has taken. You can leave the dye longer without damaging your hair. The longer you leave it in before rinsing, the longer the colour tends to last after.
  5. RINSE. Rinse out the colour in a sink or basin.
  1. Lighten (bleach hair) following the directions on the lightening kit if needed. Wait 48-72 hours to apply after lightening. 
  2. Perform a strand test to ensure you are happy with the results before a full head application. 
  3. Shampoo and dry your hair 
  4. Protect your hands with gloves and your hairline with petroleum jelly to prevent color staining. Protect clothing 
  5. Empty into a bowl and apply to your hair in downward strokes. You may want to use a tint brush. Massage into your hair to ensure even coverage. 
  6. After 10 minutes, check the color of a strand by removing excess cream. Some hair may need longer. Leaving on longer will not damage your hair, but it may increase the staying power of the color. 
  7. Rinse thoroughly with cool water until the water runs clear. It’s best to rinse hair in a basin or in a way that minimised contact with your face and body. (Do not rinse off in the shower.) Take as much care rinsing as you did during application. Please protect your hands. Dry and style your hair as usual. 
  8. The color will fade over 5 to 30 washes, depending on your hair. All hair is different and the color and fading will depend on your hair type and the condition of your hair, as well as previous colouring and treatments.

Before dyeing your hair perform a test on a small hidden section to make sure you’re happy with the results. Everyone’s hair is different so the results will vary.

  1. WASH. Shampoo and dry your hair. No need for conditioner.
  2. PROTECT. Pop on some gloves, put petroleum jelly on your hairline and cover your clothes.
  3. APPLY. Use a brush or your hands to apply the dye onto your hair. Massage it into your hair for flawless even coverage.
  4. WAIT. Check the colour after 10 minutes and see if the colour has taken. You can leave the dye longer without damaging your hair. The longer you leave it in before rinsing, the longer the colour tends to last after.
  5. RINSE. Rinse out the colour in a sink or basin.

Before dyeing your hair perform a test on a small hidden section to make sure you’re happy with the results. Everyone’s hair is different so the results will vary.

  1. WASH. Shampoo and dry your hair. No need for conditioner.
  2. PROTECT. Pop on some gloves, put petroleum jelly on your hairline and cover your clothes.
  3. APPLY. Use a brush or your hands to apply the dye onto your hair. Massage it into your hair for flawless even coverage.
  4. WAIT. Check the colour after 10 minutes and see if the colour has taken. You can leave the dye longer without damaging your hair. The longer you leave it in before rinsing, the longer the colour tends to last after.
  5. RINSE. Rinse out the colour in a sink or basin.
Ingredients
Aqua (Water), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Cetrimonium Chloride, Ceteareth-20, Glyceryl Stearate, Citric Acid. May Contain: Basic Red 51, Basic Blue 99 (C156059), Hc Yellow No 2, Basic Yellow 40, Basic Violet 2 (C142520), Basic Orange 31, Ext. Violet 2 (C160730), Hc Blue No 15, Hc Yellow No 4, Basic Violet 16, Blue 1 (C142090)
Aqua (water), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Cetrimonium Chloride, Ceteareth-20, Glyceryl Stearate, Citric Acid. May contain: Basic Red 51, Basic Blue 99 (CI56059), HC Yellow No 2, Basic Yellow 40, Basic Violet 2 (CI42520), Basic Orange 31, Ext. Violet 2 (CI60730), HC Blue No 15, HC Yellow No 4, Basic Violet 16, Blue 1 (CI42090).
Aqua (Water), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Cetrimonium Chloride, Ceteareth-20, Glyceryl Stearate, Citric Acid. May Contain: Basic Red 51, Basic Blue 99 (C156059), Hc Yellow No 2, Basic Yellow 40, Basic Violet 2 (C142520), Basic Orange 31, Ext. Violet 2 (C160730), Hc Blue No 15, Hc Yellow No 4, Basic Violet 16, Blue 1 (C142090)
Aqua (Water), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Cetrimonium Chloride, Ceteareth-20, Glyceryl Stearate, Citric Acid. May Contain: Basic Red 51, Basic Blue 99 (C156059), Hc Yellow No 2, Basic Yellow 40, Basic Violet 2 (C142520), Basic Orange 31, Ext. Violet 2 (C160730), Hc Blue No 15, Hc Yellow No 4, Basic Violet 16, Blue 1 (C142090)
Aqua (water), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Cetrimonium Chloride, Ceteareth-20, Glyceryl Stearate, Citric Acid. May contain: Basic Red 51, Basic Blue 99 (CI56059), HC Yellow No 2, Basic Yellow 40, Basic Violet 2 (CI42520), Basic Orange 31, Ext. Violet 2 (CI60730), HC Blue No 15, HC Yellow No 4, Basic Violet 16, Blue 1 (CI42090).
Aqua (Water), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Cetrimonium Chloride, Ceteareth-20, Glyceryl Stearate, Citric Acid. May Contain: Basic Red 51, Basic Blue 99 (C156059), Hc Yellow No 2, Basic Yellow 40, Basic Violet 2 (C142520), Basic Orange 31, Ext. Violet 2 (C160730), Hc Blue No 15, Hc Yellow No 4, Basic Violet 16, Blue 1 (C142090)
Aqua (water), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Cetrimonium Chloride, Ceteareth-20, Glyceryl Stearate, Citric Acid. May contain: Basic Red 51, Basic Blue 99 (CI56059), HC Yellow No 2, Basic Yellow 40, Basic Violet 2 (CI42520), Basic Orange 31, Ext. Violet 2 (CI60730), HC Blue No 15, HC Yellow No 4, Basic Violet 16, Blue 1 (CI42090).
Aqua (Water), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Cetrimonium Chloride, Ceteareth-20, Glyceryl Stearate, Citric Acid. May Contain: Basic Red 51, Basic Blue 99 (C156059), Hc Yellow No 2, Basic Yellow 40, Basic Violet 2 (C142520), Basic Orange 31, Ext. Violet 2 (C160730), Hc Blue No 15, Hc Yellow No 4, Basic Violet 16, Blue 1 (C142090)
Aqua (water), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Cetrimonium Chloride, Ceteareth-20, Glyceryl Stearate, Citric Acid. May contain: Basic Red 51, Basic Blue 99 (CI56059), HC Yellow No 2, Basic Yellow 40, Basic Violet 2 (CI42520), Basic Orange 31, Ext. Violet 2 (CI60730), HC Blue No 15, HC Yellow No 4, Basic Violet 16, Blue 1 (CI42090).
Aqua (Water), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Cetrimonium Chloride, Ceteareth-20, Glyceryl Stearate, Citric Acid. May Contain: Basic Red 51, Basic Blue 99 (C156059), Hc Yellow No 2, Basic Yellow 40, Basic Violet 2 (C142520), Basic Orange 31, Ext. Violet 2 (C160730), Hc Blue No 15, Hc Yellow No 4, Basic Violet 16, Blue 1 (C142090)
Aqua (water), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Cetrimonium Chloride, Ceteareth-20, Glyceryl Stearate, Citric Acid. May contain: Basic Red 51, Basic Blue 99 (CI56059), HC Yellow No 2, Basic Yellow 40, Basic Violet 2 (CI42520), Basic Orange 31, Ext. Violet 2 (CI60730), HC Blue No 15, HC Yellow No 4, Basic Violet 16, Blue 1 (CI42090).

Aqua (Water), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Cetrimonium Chloride, Ceteareth-20, Glyceryl Stearate, Citric Acid. May Contain: Basic Red 51, Basic Blue 99 (C156059), Hc Yellow No 2, Basic Yellow 40, Basic Violet 2 (C142520), Basic Orange 31, Ext. Violet 2 (C160730), Hc Blue No 15, Hc Yellow No 4, Basic Violet 16, Blue 1 (C142090)

Aqua (water), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Cetrimonium Chloride, Ceteareth-20, Glyceryl Stearate, Citric Acid. May contain: Basic Red 51, Basic Blue 99 (CI56059), HC Yellow No 2, Basic Yellow 40, Basic Violet 2 (CI42520), Basic Orange 31, Ext. Violet 2 (CI60730), HC Blue No 15, HC Yellow No 4, Basic Violet 16, Blue 1 (CI42090).

Aqua (Water), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Cetrimonium Chloride, Ceteareth-20, Glyceryl Stearate, Citric Acid. May Contain: Basic Red 51, Basic Blue 99 (C156059), Hc Yellow No 2, Basic Yellow 40, Basic Violet 2 (C142520), Basic Orange 31, Ext. Violet 2 (C160730), Hc Blue No 15, Hc Yellow No 4, Basic Violet 16, Blue 1 (C142090)

Aqua (water), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Cetrimonium Chloride, Ceteareth-20, Glyceryl Stearate, Citric Acid. May contain: Basic Red 51, Basic Blue 99 (CI56059), HC Yellow No 2, Basic Yellow 40, Basic Violet 2 (CI42520), Basic Orange 31, Ext. Violet 2 (CI60730), HC Blue No 15, HC Yellow No 4, Basic Violet 16, Blue 1 (CI42090).

Aqua (Water), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Cetrimonium Chloride, Ceteareth-20, Glyceryl Stearate, Citric Acid. May Contain: Basic Red 51, Basic Blue 99 (C156059), Hc Yellow No 2, Basic Yellow 40, Basic Violet 2 (C142520), Basic Orange 31, Ext. Violet 2 (C160730), Hc Blue No 15, Hc Yellow No 4, Basic Violet 16, Blue 1 (C142090)

Aqua (water), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Cetrimonium Chloride, Ceteareth-20, Glyceryl Stearate, Citric Acid. May contain: Basic Red 51, Basic Blue 99 (CI56059), HC Yellow No 2, Basic Yellow 40, Basic Violet 2 (CI42520), Basic Orange 31, Ext. Violet 2 (CI60730), HC Blue No 15, HC Yellow No 4, Basic Violet 16, Blue 1 (CI42090).
Aqua (water), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Cetrimonium Chloride, Ceteareth-20, Glyceryl Stearate, Citric Acid. May contain: Basic Red 51, Basic Blue 99 (CI56059), HC Yellow No 2, Basic Yellow 40, Basic Violet 2 (CI42520), Basic Orange 31, Ext. Violet 2 (CI60730), HC Blue No 15, HC Yellow No 4, Basic Violet 16, Blue 1 (CI42090).

Complete the Routine

Bleach Kits

$20
4 Colours

Toner Kits

$16
4 Colours

Shampoo Color

$20
5 Colours

FAQ

Got a question? Check our FAQ's below or hit us up here.

For our Instant Color range, leaving the dye in for 10 minutes should do the trick. But if you're chasing a deeper shade, you can leave it in a bit longer. Longer application won't harm your hair; in fact, it will often enhance the color's longevity. Here's a quick step-by-step:

  1. Prep Time: If needed, lighten that lovely hair of yours with a lightening kit and then wait 48-72 hours.
  2. Test Drive: Let's take it for a spin! Do a strand test to make sure it's the hue for you.
  3. Squeaky Clean: Shampoo and towel-dry your hair.
  4. Guard Up: Suit up with gloves and shield your hairline with petroleum jelly to fend off any cheeky stains.
  5. Paint the Town Purple: Pour the dye into a bowl and paint away! Whether you're a hands-on person or a tint brush enthusiast, ensure it's evenly applied. Give your hair a gentle massage for a consistent coat.
  6. Tick Tock: After 10 minutes, spy on a strand. Need more flair? Keep it in a tad longer.
  7. Splash & Dash: Once you've achieved your dream shade, rinse with cool water till it's clear. A little PSA: rinse in a basin to avoid a colorful shower scene!
  8. Finishing Touches: Dry and style to unleash your radiant purple glory.

Happy coloring!

Think of Brite Instant Color as the "instant noodle" of hair dyes – quick, direct, and oh-so-satisfying. It is a semi-permanent dye, which means no waiting games here. What you see is what you rock!

As with most dyes, there's potential for staining, especially during application. It's recommended to protect your hands with gloves, use some trusty petroleum jelly along your hairline, and cover your clothes. But don't fret - once the dye is washed out correctly, it doesn't bleed, even on the first day.

Instant Color is an all-rounder and loves every hair type and texture. However for best results, it's absolutely head over heels for very light (white) blonde or pre-lightened hair.

BRITE Instant Color is not just about color; it's about hair health too. It's an ultra-hydrating hair color that conditions as it colors, ensuring your hair remains silky smooth. Plus, it's vegan, cruelty-free, PETA certified, and free of parabens, ammonia, bleach, and developers.

Brite vs the other dyes

Other Brands Salons
Cruelty Free & Vegan
Easy to apply
Stocked in leading retailers
Coloring lives for 12+ years
Used by 10million+ dye-hards

Tell me what's your flavour

  • Blue-100ml
    Instant Color

    Instant Color

    $10 +
    10 Colours
  • Clean Color
    Clean Color

    Clean Color

    $15
    16 Colours
    Sold Out
  • No Bleach Bleach Kit
    Briteplex Bleach Kit

    Bleach Kits

    $20
    4 Types
  • Silver
    rose

    Toner Kits

    $16
    4 Colours
  • Shampoo Color
    Shampoo Color

    Shampoo Color

    $20
    5 Colours