On a mission to
make the world
a little briter
On a mission to make the world a little briter
Proudly: Ethical. Vegan. Cruelty Free. DUH.
On a mission to
INSPIRING SELF EXPRESSION THROUGH COLOR
Need some hair inspo? See BRITE in action below.
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SHOP THE RANGE
Choose from our bestselling ranges below.
CRUELTY FREE
VEGAN
ECO CONSCIOUS
NO SAD HAIR DAYS
CRUELTY FREE
VEGAN
ECO CONSCIOUS
NO SAD HAIR DAYS
TELL ME WHAT’S YOUR FLAVOR?
PASTEL PURPLE
PURPOSE: Transform your hair into a pastel purple glow with color that lasts 5-30 washes. The hydrating formula conditions as it colours, leaving your hair silky smooth.
BEST FOR: Blonde or pre-lightened hair.
SHOP INSTANT COLOR
BEST FOR: Blonde or pre-lightened hair.
PASTEL PINK
PURPOSE: Transform your hair into a pastel pink glow with color that lasts 5-30 washes. The hydrating formula conditions as it colours, leaving your hair silky smooth.
BEST FOR: Blonde or pre-lightened hair.
SHOP INSTANT COLOR
BEST FOR: Blonde or pre-lightened hair.
TURQUOISE
PURPOSE: Transform your hair an incredible turquoise color hit to turn heads with color that lasts 5-30 washes. The hydrating formula conditions as it colours, leaving your hair silky smooth.
BEST FOR: Blonde or pre-lightened hair or dark hair for a tonal result
SHOP INSTANT COLOR
BEST FOR: Blonde or pre-lightened hair or dark hair for a tonal result
COILY BLEACH
PURPOSE: Low-odor, high-performance bleach kit that includes our bond-building Briteplex to help condition and protect your hair as you lighten it by up to 8 levels.
BEST FOR: Textured and curly hair.
SHOP BLEACH
BEST FOR: Textured and curly hair.
But don't take our word for it
PROUDLY STOCKED IN
PROUDLY STOCKED IN
"Cruelty-free, vegan and organic,
this is our top pick for the
conscious beauty lover."
"Best Bargain: Brite Instant Color"
“Ideal for even the biggest
hair-dye commitment phobes”
JOIN OUR COMMUNITY OF DYE-HARDS
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