On a mission to
make the world
a little briter

On a mission to make the world a little briter

Celebrating your true colours with vegan hair colour.

10M+ HEADS BRITENED

Shop The Range

Choose from our bestselling ranges below.
  • Blue-100ml
    Instant Color
    Instant Color

    Instant Color

    Regular price $10 +
    10 Colours
  • Clean Color
    Clean Color
    Clean Color

    Clean Color

    Regular price $15
    16 Colours
    Sold Out
  • No Bleach Bleach Kit
    Briteplex Bleach Kit
    Bleach Kits

    Bleach Kits

    Regular price $20
    4 Types
  • Silver
    rose
    Toner Kits

    Toner Kits

    Regular price $16
    4 Colours

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