On a mission to
make the world
a little briter

On a mission to make the world a little briter

Proudly: Ethical. Vegan. Cruelty Free. DUH.

10M+ HEADS BRITENED

INSPIRING SELF EXPRESSION THROUGH COLOR

Need some hair inspo? See BRITE in action below.

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GET INSPIRED

CRUELTY FREE

VEGAN

ECO CONSCIOUS

NO SAD HAIR DAYS

CRUELTY FREE

VEGAN

ECO CONSCIOUS

NO SAD HAIR DAYS

TELL ME WHAT’S YOUR FLAVOR?

PASTEL PURPLE

PURPOSE: Transform your hair into a pastel purple glow with color that lasts 5-30 washes. The hydrating formula conditions as it colours, leaving your hair silky smooth.

BEST FOR: Blonde or pre-lightened hair.
SHOP INSTANT COLOR

PASTEL PINK

PURPOSE: Transform your hair into a pastel pink glow with color that lasts 5-30 washes. The hydrating formula conditions as it colours, leaving your hair silky smooth.

BEST FOR: Blonde or pre-lightened hair.
SHOP INSTANT COLOR

TURQUOISE

PURPOSE: Transform your hair an incredible turquoise color hit to turn heads with color that lasts 5-30 washes. The hydrating formula conditions as it colours, leaving your hair silky smooth.

BEST FOR: Blonde or pre-lightened hair or dark hair for a tonal result
SHOP INSTANT COLOR

COILY BLEACH

PURPOSE: Low-odor, high-performance bleach kit that includes our bond-building Briteplex to help condition and protect your hair as you lighten it by up to 8 levels.

BEST FOR: Textured and curly hair.
SHOP BLEACH

But don't take our word for it

PROUDLY STOCKED IN

PROUDLY STOCKED IN

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