• About Us

Our Genesis: The Brite Spark

It all started in 2012 with a eureka moment – a world where vivacious hair didn't come at Mother Nature's expense. Imagine a hair dye that’s more 'eco-chic' than 'eco-bleak.' Brite splashed onto the scene, bringing a kaleidoscope of cruelty-free colors that turned heads and hearts towards a more responsible way of being bold and beautiful.

Color with a Conscience

At Brite, we stand for more than just color; we represent a commitment to vegan and cruelty-free beauty that doesn't compromise on performance. Our products are testament to our dedication to high-quality, accessible hair care. With every Brite product, we mix conscience with color, ethics with aesthetics, and responsibility with revelry.

From Aus to the World

Brite has blossomed from Australian markets to a global presence, gracing the shelves of Target, Walmart, Woolworths, Coles, Priceline, Chemist Warehouse, Kmart, and JCPenney. As we evolve, our sights are set on fostering a beauty brand that shines brightly in every aspect—making each day Briter for everyone that comes into contact with our products.

Looking Ahead: The Brite Future

We're not just anticipating the future; we're creating it. Brite is on a mission to expand, innovate, and diversify. And as for what's in store in the future? Think AI, think community-led innovations, think your fav hair color and care with a paintbrush in one hand and a green manifesto in the other. So buckle up – Brite’s future isn't just bright, it's full-blown radiant.