It all started in 2012 with a eureka moment – a world where vivacious hair didn't come at Mother Nature's expense. Imagine a hair dye that’s more 'eco-chic' than 'eco-bleak.' Brite splashed onto the scene, bringing a kaleidoscope of cruelty-free colors that turned heads and hearts towards a more responsible way of being bold and beautiful.
At Brite, we stand for more than just color; we represent a commitment to vegan and cruelty-free beauty that doesn't compromise on performance. Our products are testament to our dedication to high-quality, accessible hair care. With every Brite product, we mix conscience with color, ethics with aesthetics, and responsibility with revelry.
Brite has blossomed from Australian markets to a global presence, gracing the shelves of Target, Walmart, Woolworths, Coles, Priceline, Chemist Warehouse, Kmart, and JCPenney. As we evolve, our sights are set on fostering a beauty brand that shines brightly in every aspect—making each day Briter for everyone that comes into contact with our products.
We're not just anticipating the future; we're creating it. Brite is on a mission to expand, innovate, and diversify. And as for what's in store in the future? Think AI, think community-led innovations, think your fav hair color and care with a paintbrush in one hand and a green manifesto in the other. So buckle up – Brite’s future isn't just bright, it's full-blown radiant.
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