Instant Color

Designed for those color-curious characters that just aren’t ready to make a forever commitment.
$12.99
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Spectrum of 10 shades for personalized vibrancy.

Graceful fading from 5 to 30 washes, your canvas for creativity.

Nourishing formula keeps hair happy while coloring.

Color:
Size:
Description

Steal the spotlight with Brite Instant Color! Ideal for a splash of vibrancy or a subtle hue, this semi-permanent dye invites you to experience the color spectrum. Crafted for the bold and the experimental, it’s perfect on pre-lightened or very light blonde hair, offering you a canvas for color creativity. 

From soft pastels to bold shades, choose from our array of 10 radiant colors, or mix and match to create a shade uniquely yours. For subtler shades, blend with a conditioner and tailor-make your pastel perfection.

Instant Color offers:

  • Variety: A spectrum of 10 shades, ready for mixing and matching.
  • Versatility: Perfect for bold saturation or diluted pastel whispers.
  • Conditioning Benefits: While your color pops, your hair stays nourished and soft.
  • Endurance: Enjoy graceful fading, with longevity ranging from 5 to 30 washes.
How to Use
  1. If required, pre-lighten hair. Wait 48-72 hours post-lightening before application.
  2. Begin with a strand test. This ensures you’re ecstatic about the end result.
  3. Cleanse your hair, pat dry.
  4. Glove up and use petroleum jelly around your hairline to prevent any rogue stains.
  5. Pour the desired amount into a bowl, painting it onto hair in smooth, downward strokes. For an even blend, massage well.
  6. After 10 minutes, test a strand. If your hair’s playing hard to get, leave it on a bit longer. Extended application won't harm your hair, but might make the color stick around longer.
  7. Rinse with cool water until clear. Be strategic—rinse in a basin to avoid color play on your face and body. And, as always, glove up!
  8. Dry, style, and step out, ready to turn heads.
Ingredients

Aqua (water), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Cetrimonium Chloride, Ceteareth-20, Glyceryl Stearate, Citric Acid. May contain: Basic Red 51, Basic Blue 99 (CI56059), HC Yellow No 2, Basic Yellow 40, Basic Violet 2 (CI42520), Basic Orange 31, Ext. Violet 2 (CI60730), HC Blue No 15, HC Yellow No 4, Basic Violet 16, Blue 1 (CI42090).

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Color Range Now

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FAQ

Got a question? Check our FAQ's below or hit us up here.

For our Instant Color range, leaving the dye in for 10 minutes should do the trick. But if you're chasing a deeper shade, you can leave it in a bit longer. Longer application won't harm your hair; in fact, it will often enhance the color's longevity. Here's a quick step-by-step:

  1. Prep Time: If needed, lighten that lovely hair of yours with a lightening kit and then wait 48-72 hours.
  2. Test Drive: Let's take it for a spin! Do a strand test to make sure it's the hue for you.
  3. Squeaky Clean: Shampoo and towel-dry your hair.
  4. Guard Up: Suit up with gloves and shield your hairline with petroleum jelly to fend off any cheeky stains.
  5. Paint the Town Purple: Pour the dye into a bowl and paint away! Whether you're a hands-on person or a tint brush enthusiast, ensure it's evenly applied. Give your hair a gentle massage for a consistent coat.
  6. Tick Tock: After 10 minutes, spy on a strand. Need more flair? Keep it in a tad longer.
  7. Splash & Dash: Once you've achieved your dream shade, rinse with cool water till it's clear. A little PSA: rinse in a basin to avoid a colorful shower scene!
  8. Finishing Touches: Dry and style to unleash your radiant purple glory.

Happy coloring!

Think of Brite Instant Color as the "instant noodle" of hair dyes – quick, direct, and oh-so-satisfying. It is a semi-permanent dye, which means no waiting games here. What you see is what you rock!

As with most dyes, there's potential for staining, especially during application. It's recommended to protect your hands with gloves, use some trusty petroleum jelly along your hairline, and cover your clothes. But don't fret - once the dye is washed out correctly, it doesn't bleed, even on the first day.

Instant Color is an all-rounder and loves every hair type and texture. However for best results, it's absolutely head over heels for very light (white) blonde or pre-lightened hair.

BRITE Instant Color is not just about color; it's about hair health too. It's an ultra-hydrating hair color that conditions as it colors, ensuring your hair remains silky smooth. Plus, it's vegan, cruelty-free, PETA certified, and free of parabens, ammonia, bleach, and developers.

Brite vs the other dyes

Other Brands Salons
Cruelty Free & Vegan
Easy to apply
Stocked in leading retailers
Coloring lives for 12+ years
Used by 10million+ dye-hards

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